The Dark Brotherhood

You have come face to face with your destiny... It shows you two different paths... Only you can help restore order throughout the galaxy... Which path will you embrace? Choose your Destiny and join the Dark Brotherhood and create your role in the galaxy.
 
HomeHome  GalleryGallery  FAQFAQ  SearchSearch  MemberlistMemberlist  RegisterRegister  Log inLog in  

Share | 
 

 In addition, the ideas behind the language used

View previous topic View next topic Go down 
AuthorMessage
lunamoonfang



Number of posts : 42
Age : 24
Registration date : 2011-02-06

PostSubject: In addition, the ideas behind the language used   Thu Feb 10, 2011 3:39 pm

Culture is the beliefs, social norms and traits of a group. Culture affects everyone in everything they do. From personal relationships to the business culture at work, the way we conduct ourselves is defined. Culture helps us understand each other.

When you are creating your advertising strategy, you need to think about your target audience and the cultures that define them. Cross-cultural communication tries to lessen the negative impact of clashing cultural differences by assembling common frameworks for people of different cultures to interact in. In the business world, cross cultural communication is used in areas such as negotiations, human resources, Web site design, and of course, advertising.

Products are generally designed and marketed at a domestic audience. When companies want to take their business international, they generally take their advertising campaign with them. However, the advertising campaign used domestically will rarely work internationally. Different perceptions and values exist abroad, which leaves the original advertising campaign obsolete. Therefore, it is vital to any cross-cultural campaign to understand the cultures you are going to advertise to.

Here are a few things to consider when launching a cross-cultural advertising campaign.

Language. Okay, duh. You know that there could be language barriers or nuances that need to be worked out to get your message across. You should consult with a native speaker, if possible, to check that none of your language is offensive and means what you think it means.

Even the big guys make this kind of mistake. For instance, Ford marketed the Pinto in Brazil. Sales were falling rapidly and they did not know why until someone told them that Brazilians did not want to drive a car whose name means ‘tiny male genitals’ in their language.

In addition, the ideas behind the language used needs to be suited for many cultures. Mainly religious cultures disapprove of one game manufacturer’s slogan to “Challenge Everything.” Religious cultures do not challenge their religious leaders and their gods.

The way you communicate. How you present information can make cultures cringe or accept your message with open arms. For example, you can communicate explicitly or implicitly. Explicit advertising communication assumes the customer does not know any background information or anything related to the product. The United States uses explicit communication. Implicit advertising communication assumes the customer is well informed about the product and related topics, and that the customers will understand the message from what is implied. Japan uses implicit communication.

aftershave
transfer factor plus
Back to top Go down
View user profile
 
In addition, the ideas behind the language used
View previous topic View next topic Back to top 
Page 1 of 1
 Similar topics
-
» Addition to Towers + Banner contest!
» Actor Ideas for Darius
» Site Wide Plot; OR, Site Revival Ideas
» clan ideas
» Advertisement Ideas.

Permissions in this forum:You cannot reply to topics in this forum
The Dark Brotherhood :: RPG forums :: Species, Classes, Weapons, Armor and Items List And Descriptions For D-20 Style RPG :: Available Weapons-
Jump to: